Begin with a story

Use a recognizable situation to motivate the structure behind it.

video thumbnail: A cactus moves part of photosynthesis to night

A cactus moves part of photosynthesis to night

Begin with a story

video thumbnail: Choose the starting point your audience can use

Choose the starting point your audience can use

Richard Feynman / Christopher Sykes / BBC

Begin with a story

Begin with a story

Owning the house, renting the ground

Begin with a story

video thumbnail: What comes out of a washing machine besides clean clothes

What comes out of a washing machine besides clean clothes

Hans Rosling / Gapminder

Begin with a story

Book cover: What If? · Relativistic baseball by Randall Munroe

What If? · Relativistic baseball

Begin with a story · Breakdown

video thumbnail: When one fact becomes the whole story

When one fact becomes the whole story

Chimamanda Ngozi Adichie / TED

Begin with a story

publisher-preview: Why a deadline changes the story

Why a deadline changes the story

Tim Urban / Wait But Why

Begin with a story

publisher-preview: Why seven bridges cannot all be crossed once

Why seven bridges cannot all be crossed once

Philipp Legner and Mathigon team

Begin with a story

work-preview: Would you—and should you?

Would you—and should you?

Tamar Gendler / Yale

Begin with a story